Wednesday, March 31, 2010
Carbon Copy Zombies
I love free stuff more that the next guy...but there is no such thing as free in our marketing companies! There is only added value to provided services. Cut the BS and share your value. Everybody knows there is a cost! The free snare is worn out! I wish there were more leaders in this industry and less carbon copies. People who understand money understand cost and Return On investment! Pitch that. The tools the industry leaders have provided us with are to be used with your own talent, ideas and evolved techniques! Quit with the word for word email prints. Take time to be personal. You are marketing products to people who have been in the business for the most part. So trust me, when I see three different guys with the same pitch on the same day with the same words, I don't even bother! I look for the guy who has used a teachers plan, yet took time to make it their own. There appear to me to be 300,000 carbon copy zombies out there. Because you don't take time to learn, you will be buying the next hot products when they come out because you never learned from the first product!
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